We have always been active in the field of sports sponsorships, strongly believing in the positive and socializing values of sport. This is why we are proud to launch an initiative that brings together the champions of different disciplines around a single great message: Segafredo Zanetti, alongside your passions.
The campaign opens with the Table of Champions that has the exceptional “landlord Segafredo” in Ivan Basso. To sit at the table with him, seven great champions of different disciplines: Gigi Buffon for football, Vincenzo Nibali, Giulio Ciccone and Letizia Paternoster for cycling, Miriam Sylla for volleyball, Milos Teodosic and Elisabetta Tassinari for basketball.
After this first video with the athletes all together, others will follow in series, where each of the champions will tell the fans in a new way, revealing emotions and sensations that are hidden behind their sporting performances.
Then there will be the time for the teams, with four videos for four teams: Torino Calcio, Imoco Volley, Virtus Segafredo and Trek Segafredo, with space in parallel also to the other athletes that make up the teams, in total more than 70, who will feed the Network with videos, photos and posts.
The project involves a cross-platform activation that starts from the daily and periodic press and involves online properties and social networks, with iteration between the brand and the profiles of individual athletes, to enhance the experience of the Segafredo Zanetti world.
We therefore expect an invasion of sports and coffee for 2020: behind great champions there are great experiences, behind a cup of Segafredo coffee there is a great experience. And that’s why only Segafredo Zanetti can tell this world of experiences.